Lee, Hyunjung C., Sunaina Chugani, and Jae-Eun Namkoong, “The Effect of Gratitude on Materialism Through Reduced Entitlement and Perceived Scarcity.” Forthcoming, Journal of Business Research.

Ozanne, Lucie, Jason Stornelli, Michael G. Luchs, David G. Mick, Julia Bayuk, Mia Birau, Sunaina Chugani, Marieke L. Fransen, Atar Herziger, Yuliya Komarova, Elizabeth A. Minton, Farnoush Reshadi, Gillian Sullivan-Mort, Carlos Trujillo, Hyeyoon Bai, Tavleen Kaur, Miguel Zuniga, “Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy.” Journal of Public Policy & Marketing, February 2021. [Link]

Chugani, Sunaina and Julie R. Irwin, “All Eyes on You: The Social Audience and Hedonic Adaptation.” Psychology and Marketing, August 2020. [Link]

Peifer, Jared, Sunaina Chugani, and J. Micah Roos, “The Ethical Underpinnings of Nonmaterialistic Values and Voluntary Simplicity Behavior in the United States.” Psychology and Marketing, November 2019. [Link]

Bahl, Shalini, George R. Milne, Spencer M. Ross, David G. Mick, Sonya A. Grier, Sunaina Chugani, Steven Chan, Stephen J. Gould, Yoon-Na Cho, Joshua D. Dorsey, Robert M. Schindler,  Mitchel R. Murdock, and Sabine Boesen-Mariani, “Mindfulness: The Transformative Potential for Consumer, Environmental, and Societal Well-Being.” Journal of Public Policy & Marketing, Vol 35, No. 2, 2016. [Link]
*Winner of 2019 Thomas C. Kinnear award for outstanding article in JPPM.

Chugani, Sunaina, Julie R. Irwin, and Joseph P. Redden, “Happily Ever After: The Effect of Identity-Consistency on Product Satiation.” Journal of Consumer Research, Vol 42, Issue 4, 2015. [Link]

Shrum, L.J., Nancy Wong, Farrah Arif, Sunaina Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott, and Jill Sundie, “Reconceptualizing Materialism as Identity Goal Pursuits: Functions, Processes, and Consequences.” Journal of Business Research, Volume 66, Issue 8, 2013. [Link]

Batat, Wided, Paula Peter, Iana Castro, Steven S. Chan, Sunaina Chugani, Emily Moscato, and Adrienne Muldrow, “The Experiential Pleasure of Food: A Savoring Journey to Food Well-Being.” Journal of Business Research, Vol 100, 2019. [Link]

Working Papers

Chugani, Sunaina, Abigail B. Schneider, Tavleen Dhandra, and Michael Luchs, “Social Media Wisdom: Conceptualization and Scale Development.” Data collection in progress.

Raghunathan, Raj, Sunaina Chugani, and Ashesh Mukherjee, “Happiness Paradox in Job Selection.” Manuscript in preparation.

Chugani, Sunaina, Pragya Mathur, and Lauren Block. “Consumer Mindfulness as a Psychological Resource in the Pursuit of Consumption Goals.” Four studies completed.

Last updated: December 2020