View Sunaina’s full CV here.

Research Interests

Consumer Well-Being, Hedonic Adaptation, Satiation, Social Forces, Gratitude, Materialism.


Chugani, Sunaina K., Julie R. Irwin, and Joseph P. Redden, “Happily Ever After: The Effect of Identity-Consistency on Product Satiation.” Journal of Consumer Research, Vol 42, Issue 4, 2015.

Batat, Wided, Paula Peter, Iana Castro, Steven S. Chan, Sunaina K. Chugani, Emily Moscato, and Adrienne Muldrow, “A Conceptual Introduction to the Experiential Pleasure of Food (EPF) and Well-Being.” Journal of Business Research. In press, available online.

Bahl, Shalini, George R. Milne, Spencer M. Ross, David G. Mick, Sonya A. Grier, Sunaina K. Chugani, Steven Chan, Stephen J. Gould, Yoon-Na Cho, Joshua D. Dorsey, Robert M. Schindler,  Mitchel R. Murdock, and Sabine Boesen-Mariani, “Mindfulness: The Transformative Potential for Consumer, Environmental, and Societal Well-Being.” Journal of Public Policy & Marketing, Vol 35, No. 2, 2016. Winner of 2019 Thomas C. Kinnear award for outstanding article in JPPM.

Shrum, L.J., Nancy Wong, Farrah Arif, Sunaina K. Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott, and Jill Sundie, “Reconceptualizing Materialism as Identity Goal Pursuits: Functions, Processes, and Consequences.” Journal of Business Research, Volume 66, Issue 8, 2013.

Working Papers

Chugani, Sunaina K., and Julie R. Irwin, “All Eyes on You: The Social Audience and Hedonic Adaptation.” Being revised for third round at Journal of Consumer Research.

Chugani, Sunaina K., Hyunjung Crystal Lee, and Jae-Eun Namkoong, “Gratitude and Materialism: The Mediating Role of Perceived Resource Abundance.” Two studies completed. Target: Journal of Consumer Psychology.

Peifer, Jared L., Sunaina Chugani, and Micah J. Roos, “Ethical Underpinnings of Non-Materialistic Values and Voluntary Simplicity in the United States.” Manuscript in preparation for Psychology and Marketing.

Last updated: April 2019