Research

Publications

Schneider, Abigail, Sunaina Chugani, Tavleen Kaur, Jason Stornelli, Michael G. Luchs, Marat Bakpayev, Tessa Garcia-Collart, Bridget Leonard, Lydia Ottlewski, and Laura Pricer, “The Role of Wisdom in Navigating Social Media Paradoxes: Implications for Consumers, Firms, and Public Policy.” Journal of Consumer Affairs, July 2022. [Link]

Lee, Hyunjung C., Sunaina Chugani, and Jae-Eun Namkoong, “The Role of Entitlement and Perceived Resources in Gratitude’s Effect on Materialism: Longitudinal and Situational Effects.” Journal of Business Research, February 2022. [Link]

Ozanne, Lucie, Jason Stornelli, Michael G. Luchs, David G. Mick, Julia Bayuk, Mia Birau, Sunaina Chugani, Marieke L. Fransen, Atar Herziger, Yuliya Komarova, Elizabeth A. Minton, Farnoush Reshadi, Gillian Sullivan-Mort, Carlos Trujillo, Hyeyoon Bai, Tavleen Kaur, Miguel Zuniga, “Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy.” Journal of Public Policy & Marketing, February 2021. [Link]

Chugani, Sunaina and Julie R. Irwin, “All Eyes on You: The Social Audience and Hedonic Adaptation.” Psychology and Marketing, August 2020. [Link]

Peifer, Jared, Sunaina Chugani, and J. Micah Roos, “The Ethical Underpinnings of Nonmaterialistic Values and Voluntary Simplicity Behavior in the United States.” Psychology and Marketing, November 2019. [Link]

Batat, Wided, Paula Peter, Iana Castro, Steven S. Chan, Sunaina Chugani, Emily Moscato, and Adrienne Muldrow, “The Experiential Pleasure of Food: A Savoring Journey to Food Well-Being.” Journal of Business Research, Vol 100, July 2019. [Link]

Bahl, Shalini, George R. Milne, Spencer M. Ross, David G. Mick, Sonya A. Grier, Sunaina Chugani, Steven Chan, Stephen J. Gould, Yoon-Na Cho, Joshua D. Dorsey, Robert M. Schindler,  Mitchel R. Murdock, and Sabine Boesen-Mariani, “Mindfulness: The Transformative Potential for Consumer, Environmental, and Societal Well-Being.” Journal of Public Policy & Marketing, Vol 35, No. 2, 2016. [Link]
*Winner of 2019 Thomas C. Kinnear award for outstanding article in JPPM.

Chugani, Sunaina, Julie R. Irwin, and Joseph P. Redden, “Happily Ever After: The Effect of Identity-Consistency on Product Satiation.” Journal of Consumer Research, Vol 42, Issue 4, 2015. [Link]

Shrum, L.J., Nancy Wong, Farrah Arif, Sunaina Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott, and Jill Sundie, “Reconceptualizing Materialism as Identity Goal Pursuits: Functions, Processes, and Consequences.” Journal of Business Research, Volume 66, Issue 8, 2013. [Link]

Last updated: June 2022