View Sunaina’s full CV here.

Research Interests

Consumer Well-Being, Hedonic Adaptation, Satiation, Social Forces, Gratitude, Materialism.


Chugani, Sunaina K., Julie R. Irwin, and Joseph P. Redden, “Happily Ever After: The Effect of Identity-Consistency on Product Satiation.” Journal of Consumer Research, Vol 42, Issue 4, 2015.

Bahl, Shalini, George R. Milne, Spencer M. Ross, David G. Mick, Sonya A. Grier, Sunaina K. Chugani, Steven Chan, Stephen J. Gould, Yoon-Na Cho, Joshua D. Dorsey, Robert M. Schindler,  Mitchel R. Murdock, and Sabine Boesen-Mariani, “Mindfulness: The Transformative Potential for Consumer, Environmental, and Societal Well-Being.” Journal of Public Policy & Marketing, Vol 35, No. 2, 2016. *Winner of 2019 Thomas C. Kinnear award for outstanding article in JPPM.

Batat, Wided, Paula Peter, Iana Castro, Steven S. Chan, Sunaina K. Chugani, Emily Moscato, and Adrienne Muldrow, “A Conceptual Introduction to the Experiential Pleasure of Food (EPF) and Well-Being.” Journal of Business Research, Vol 100, 2019.

Shrum, L.J., Nancy Wong, Farrah Arif, Sunaina K. Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott, and Jill Sundie, “Reconceptualizing Materialism as Identity Goal Pursuits: Functions, Processes, and Consequences.” Journal of Business Research, Volume 66, Issue 8, 2013.

Working Papers

Chugani, Sunaina and Julie R. Irwin, “All Eyes on You: The Social Audience and Hedonic Adaptation.” Being revised for third round at Journal of Consumer Research.

Lee, Hyunjung C., Sunaina Chugani, and Jae-Eun Namkoong, “The Effect of Gratitude on Materialism Through Reduced Entitlement and Perceived Scarcity: Evidence from Two Longitudinal Experiments.” Under review at Journal of Consumer Psychology.

Peifer, Jared L., Sunaina Chugani, and Micah J. Roos, “Ethical Underpinnings of Non-Materialistic Values and Voluntary Simplicity in the United States.” Under review at Psychology and Marketing.

Last updated: July 2019