View Sunaina’s full CV here.

Research Interests

Consumer Well-Being, Hedonic Adaptation, Satiation, Social Forces, Gratitude, Materialism.


Peifer, Jared, Sunaina Chugani, and J. Micah Roos, “The Ethical Underpinnings of Nonmaterialistic Values and Voluntary Simplicity Behavior in the United States.” Psychology and Marketing, November 2019.

Batat, Wided, Paula Peter, Iana Castro, Steven S. Chan, Sunaina Chugani, Emily Moscato, and Adrienne Muldrow, “A Conceptual Introduction to the Experiential Pleasure of Food (EPF) and Well-Being.” Journal of Business Research, Vol 100, 2019.

Bahl, Shalini, George R. Milne, Spencer M. Ross, David G. Mick, Sonya A. Grier, Sunaina Chugani, Steven Chan, Stephen J. Gould, Yoon-Na Cho, Joshua D. Dorsey, Robert M. Schindler,  Mitchel R. Murdock, and Sabine Boesen-Mariani, “Mindfulness: The Transformative Potential for Consumer, Environmental, and Societal Well-Being.” Journal of Public Policy & Marketing, Vol 35, No. 2, 2016.
*Winner of 2019 Thomas C. Kinnear award for outstanding article in JPPM.

Chugani, Sunaina, Julie R. Irwin, and Joseph P. Redden, “Happily Ever After: The Effect of Identity-Consistency on Product Satiation.” Journal of Consumer Research, Vol 42, Issue 4, 2015.

Shrum, L.J., Nancy Wong, Farrah Arif, Sunaina K. Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott, and Jill Sundie, “Reconceptualizing Materialism as Identity Goal Pursuits: Functions, Processes, and Consequences.” Journal of Business Research, Volume 66, Issue 8, 2013.

Working Papers

Chugani, Sunaina and Julie R. Irwin, “All Eyes on You: The Social Audience and Hedonic Adaptation.” Being revised for third round at Journal of Consumer Research.

Lee, Hyunjung C., Sunaina Chugani, and Jae-Eun Namkoong, “The Effect of Gratitude on Materialism Through Reduced Entitlement and Perceived Scarcity: Evidence from Two Longitudinal Experiments.” Target: European Journal of Marketing.

Raghunathan, Raj, Sunaina Chugani, and Ashesh Mukherjee, “Happiness Paradox in Job Selection.” Target: Psychological Science.

Ozanne, Lucie, et al., “Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy.” Being revised for second round at Journal of Public Policy & Marketing.

Last updated: Feb 2020