Students often ask for resources for further learning. See below for books and other materials that may be of interest to you. If you choose to use any of these, please do let me know what you thought of them. Happy learning!
The following are the “consumer behavior” sections of various news outlets.
Science Daily [Click Here]
New York Times [Click Here]
Huffington Post [Click Here]
Entrepreneur [Click Here]
Trendwatching.com [Click Here]
“Established in 2002, and with hubs in London, Singapore, New York, Amsterdam, Sao Paulo and Lagos, we help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently unlock compelling, profitable innovation opportunities.”
Greater Good Science Center [Click Here]
“Greater Good magainze turns scientific research into stories, tips, and tools for a happier life and a more compassionate society.”
Thinking, Fast and Slow [Click Here]
Major New York Times bestseller
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the ten best books of 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist’s 2011 Books of the Year
One of The Wall Street Journal’s Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient
In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions.
Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.
Nudge [Click Here]
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions.
Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
Predictably Irrational [Click Here]
Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy. Ariely’s intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read.
Nonviolent Communication: A Language of Life [Click Here]
“If you want to gain perspective on why you behave and feel the way you do, and why others behave and feel the way they do, this is an invaluable source of understanding. NVC provides a simple way for you to better understand yourself and others and also explains how people may communicate with each other to make things better for everyone. I am personally moved by this perspective and I encourage anyone who is interested to read this book.” – Prof. Chugani Marquez
Nonviolent Communication (NVC) was created by Marshall Rosenberg (1934 – 2015) over a period of about 40 years, as he dedicated his life to understanding what separates us and connects us, what brings us to violence and what brings us to resolution and peaceful coexistence.
During that time he discovered that when we identify, understand and connect to our universal human needs and values, rather than diagnosing and judging, we have a much greater ability to understand one another in a way that empowers us to resolve conflict without violence.
Nonviolent Communication is the name given to the concepts and practices that Marshall originated to help us think, speak and hear others with a focus on needs. This in turn, empowers us relate to ourselves and one another with compassion and ultimately create more peace in our lives and in our world. Today NYCNVC teaches Marshall’s work in over 90 countries, in 4 languages.
Speak Peace in a World of Conflict [Click Here]
“This book is NVC (see above) applied to social change. NVC is both a way of seeing the world and a language. This book is one of my favorites of all time because of the perspective it presents of how to see and understand the behavior of others and oneself.” – Prof. Chugani Marquez
In every interaction, every conversation and in every thought, you have a choice – to promote peace or perpetuate violence. International peacemaker, mediator and healer, Dr. Marshall B. Rosenberg shows you how the language you use is the key to enriching life. Take the first step to reduce violence, heal pain, resolve conflicts and spread peace on our planet – by developing an internal consciousness of peace rooted in the language you use each day.
Speak Peace is filled with inspiring stories, lessons and ideas drawn from over 40 years of mediating conflicts and healing relationships in some of the most war torn, impoverished, and violent corners of the world. Speak Peace offers insight, practical skills, and powerful tools that will profoundly change your relationships and the course of your life for the better.